Hi, I'm CHARLEE— an independent digital designer who specializes in crafting MEMORABLE & BOLD branding systems, packaging designs & websites!
Brand patterns / icons
Instagram post templates
Instagram story templates
Instagram highlight cover
Instagram PNG stickers
Packaging + unboxing
Flyer / poster
Letterhead + envelope
Thank you cards
Loyalty cards / gift cards
My brain is a tango between the right and left halves, they take turns leading and ultimately work together to create compelling and strategic design solutions for your brand.
I believe my passion and attention to detail are two traits that best reflect me as a designer. Through creative thinking and meticulous execution, my designs aim to push boundaries and solve problems while meeting the needs of diverse clients.
Have a project in mind? Let's work together.
University of Minnesota-Twin Cities
BFA in Graphic Design
Published on Packaging of the World in August 2021.
Note: this illustrates my branding process. Other design services will have a slightly different process.
My approach to working with clients is very much a partnership. During the onboarding phase, I get to know everything there is to know about your brand / product & overall vision. Together we establish what will be included in the project. I'll create a project proposal, contract & deposit invoice for you to sign & pay to secure your slot.
Stage 2 is where the magic happens! After understanding the project's key goals, I start laying the foundation for your personalized project. I begin mood boarding and we work together to ensure that your vision for aesthetic and voice are accurately captured. These foundations serve as the blueprint as I begin
concepting design solutions that meet your unique needs.
Finalize & Launch
I'll nail down all the designs based on your constructive feedback and then it's time to show off your brand to the world. This is the final step and arguably the most exciting! Here, you'll receive all the necessary files in order to launch your new brand in a Google Drive folder. I'll be here for you along the way and happy to answer any questions you may have.