SAINT SABRINA'S REDESIGN
The objective of this project was to select a company to redesign and create a new mark and overall identity system for the brand based on the current target market and mission statement. For my brand redesign, I focused on developing a clear brand identity that aligns with the Saint Sabrina's store atmosphere. I wanted to create a memorable logo and overall system that could be applied in a variety of different and exciting ways. I chose a bright and bold color scheme that matches the brand of a tattoo and body piercing studio. To maintain the equity of the brand, I chose to use a high contrast script typeface for the primary part of the logo, complimented by a thin weighted sans serif small caps font.