SALT

The objective of this project was to design and construct a label for a given product. I first came up with my product profile, including product name and description, target audience, brand personality, product differentiators and competition. I then moved on to ideating, sketching, and creating a mood board before beginning the designing process. My label contains all the information from an existing package, such as specifications, features, directions, cautions, barcode, etc.  

BathSalt_Mood-01.jpg

Moodboard

Front of Label
Front of Label

press to zoom
Front of Label
Front of Label

press to zoom
Front of Label
Front of Label

press to zoom
1/2

Client: Undergrad Work

Skills: Packaging Design, Branding & Visual Identity

Year: 2020

bathsalts_front.jpg
bathsalts_back.jpg
bathsalts_beauty1.jpg