The idea of LUST was developed to be a luxurious condoms brand. This idea evolved after I recognized a pattern and a problem with current sexual health products being sold on the shelf: they're filled with tons of confusing information, they have bright, obnoxious colors, and seem to only be targeted to a young audience. The minimalist design and elevated packaging of LUST condoms bring transparency to the product and allows the customer to feel safe and confident in their purchase. This is a sophisticated brand that aims to reach a wide age range. Custom dielines were created to make a fully-scaled prototype.