LUST

The idea of LUST was developed to be a luxurious condoms brand. This idea evolved after I recognized a pattern and a problem with current sexual health products being sold on the shelf: they're filled with tons of confusing information, they have bright, obnoxious colors, and seem to only be targeted to a young audience. The minimalist design and elevated packaging of LUST condoms bring transparency to the product and allows the customer to feel safe and confident in their purchase. This is a sophisticated brand that aims to reach a wide age range. Custom dielines were created to make a fully-scaled prototype. 

Front with condoms
Front with condoms

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Birdseye with condoms
Birdseye with condoms

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Back product information
Back product information

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Front with condoms
Front with condoms

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Client: Undergrad Work

Skills: Packaging Design

Year: 2020

Lust_Moodboard_Moodboard.jpg

Moodboard

CondomBox_Dieline_Page_2.jpg
CondomBox_Dieline_Page_3.jpg

Dielines

Lust_Sketch-002_edited.jpg
Lust_Sketch-001_edited.jpg

Sketches